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Pink Ribbons, Inc.

Name: Pink Ribbons, Inc.
Genre: Documentary
Released: 2011-09-11
Duration: 97 min
Rating: 6.6

★ 6,6 /10 (13 Votes)

2011 EN 97 min

Overview

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

Release date

11/09/2011

Votes

Popularity

0.1

Capitalizing on hope.

Genres

Documentary

Status

Released

Language

Runtime

97 min

Budget

$900,000

Revenue

$25,000

Website

www.nfb.ca

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