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The Persuaders

The Persuaders

8,2 /10 (5 Votes)
2004 EN 55 min

Overview

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

Release date

09/11/2004

Votes

5

Popularity

0.1

Genres

Status

Released

Language

EN

Runtime

55 min

Website

www.pbs.org

Original Soundtrack

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