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Miss Springmaid

Miss Springmaid

2016 EN 27 min

Overview

"Colonel" Elliott White Springs spearheaded an innovative ad campaign to sell bed sheets that changed the approach of the country's advertising industry. He began acquiring and commissioning artwork depicting attractive young women as "Springmaids." He copiously employed sexual innuendo in his ad copy. Many were outraged by his approach, but there was convincing proof that "sex sells."

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Release date

01/03/2016

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Discover how an innovative ad campaign made Springmaid sheets a household name.

Status

Released

Language

EN

Runtime

27 min

Original Soundtrack

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